A drive signal generating unit generates a drive signal used to alternately deliver a positive current and a negative current to a coil with a nonconducting period inserted between conducting periods. A driver unit generates a drive current in response to the drive signal generated by the drive signal generating unit and supplies the drive current to a coil. An induced voltage detector detects an induced voltage occurring in the coil during the nonconducting period. A zero-cross detecting unit detects the zero cross of the induced voltage detected by the induced voltage detector. The drive signal generator estimates the eigen frequency of the linear vibration motor based on a detected position of the zero cross, and the frequency of the drive signal is brought close to the estimated eigen frequency.