A web product embossing apparatus includes a first embossing wheel set formed of multiple embossing wheels and adapted for embossing a raised first embossed pattern on a first web product, a second embossing wheel set adapted for embossing a raised second embossed pattern on a second web product, and a plurality of glue applicators disposed adjacent to the first embossing wheel set and adapted for applying different glues having different colors to different pattern units of the raised first embossed pattern for enabling the first web product and the second web product to be bonded together to form an embossed colorful finished web product.