发明申请
- 专利标题： SEMANTIC ADVERTISING SELECTION FROM LATERAL CONCEPTS AND TOPICS
- 专利标题（中）： 从横向概念和主题的语义广告选择
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申请号： US12701330申请日： 2010-02-05
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公开(公告)号： US20110196737A1公开(公告)日： 2011-08-11
- 发明人: VISWANATH VADLAMANI , ABHINAI SRIVASTAVA , TAREK NAJM , MUNIRATHNAM SRIKANTH , PHANI VADDADI , ARUNGUNRAM CHANDRASEKARAN SURENDRAN , RAJEEV PRASAD
- 申请人： VISWANATH VADLAMANI , ABHINAI SRIVASTAVA , TAREK NAJM , MUNIRATHNAM SRIKANTH , PHANI VADDADI , ARUNGUNRAM CHANDRASEKARAN SURENDRAN , RAJEEV PRASAD
- 申请人地址： US WA Redmond
- 专利权人： MICROSOFT CORPORATION
- 当前专利权人： MICROSOFT CORPORATION
- 当前专利权人地址： US WA Redmond
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00 ; G06F17/30 ; G06F7/10
摘要：
Advertisements are selected for presentation on search result pages and web pages based on phrases generated from lateral concepts and topics identified for the search result pages and web pages. A search query or an indication of a web page is received for which advertisements are to be provided. Lateral concepts and topics are identified based on the search query or content of the web page. The lateral concepts and topics are used as phrases for selecting advertisements from an advertisement inventory. Selected advertisements are provided for presentation on a search results page in response to a search query or on a web page initially identified.
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