An apparatus for providing I-centric services using a service delivery platform which is user-centric layered and a service providing method using the same are provided. The apparatus includes a media service platform providing an enabler obtained by abstracting resources and an I-centric enabler, a service creation environment providing a layered service creation and execution environment for each user, and a service execution environment. A personal user, a third party service provider and a service provider can create and provide various personalized services using the media service platform, the service creation environment and the service execution environment.