The invention can be used by being mounted on a shelf plate of an article display rack, prevents the shelf plate from being distorted due to a weight of the articles, prevents a distortion of an article support member, and prevents a forward feeding function of the articles from being deteriorated. In an article display and take-out unit with rollers used by being mounted on a shelf plate of an article display rack, the article display and take-out unit is provided with an article support member in which the rollers that support the articles vertically to a moving direction of the articles are rotatably installed in parallel, a rigid plate for preventing a distortion of the article support member caused by a weight of the articles, a first attachment that holds the rigid plate and the article support member and integrates them together, and a second attachment that holds at least the rigid plate at a desired height position.