An electro-optical display apparatus includes a display area in which sub-pixel columns formed of sub-pixels of the same color that are linearly arranged in a single direction are disposed in a stripe arrangement together with sub-pixel columns of other colors. An aperture ratio of each sub-pixel in at least one sub-pixel column located at one edge of the display area in an arrangement direction of the sub-pixel columns and at least one sub-pixel column located at another edge of the display area in the arrangement direction of the sub-pixel columns are configured to be lower than those of sub-pixels of the same color located in a center portion of the display area.