A system for communicating measurement data from each fuel cell or a group of fuel cells in a fuel cell stack, including a plurality of fuel cells, a plurality of stack plates, and a plurality of embedded smart plates. The stack plates are between each fuel cell and on each end of the stack, and the plurality of embedded smart plates are mechanically and electrically coupled to at least one of the plurality of stack plates, and each smart plate including optical transceivers on the top side and the bottom side. The system further includes first and second aggregator devices, said first and second aggregator devices including at least one optical transceiver for communicating with the embedded smart plate adjacent to the first or second aggregator device, where one aggregator device initiates communication with the embedded smart plates and the other aggregator device completes communication.