Systems, and methods are provided for augmenting reality via a secondary channel. In some embodiments, a method can include: communicating a portion of live or pre-recorded content over a primary channel, communicating a portion of information corresponding to the portion of the content; and synchronizing the portion of the content and the portion of the information. The method can also include displaying the portion of the content and the portion of the information in a synchronized manner such that the portion of the content and the portion of the information have temporal correspondence or spatial correspondence with one another. The content can be social networking website data, television, film, video game, photo or any other data that can be rendered over a primary channel. The information can be comments, advertisements and/or product placement data associated with products displayed via the content.