Implementation of resource management services is provided. A method includes setting a price, per unit of a resource, for a defined time period and based upon a collective projected resource demand corresponding to resource consumption entities (RCEs). For the duration of the time period, the method includes iteratively performing: monitoring actual usage of the resource for each of the RCEs. If, in response to the monitoring, it is determined that a projected shortage exists for an RCE and a projected surplus exists for another RCE, the method includes re-allocating a number of projected surplus units of the resource from the RCE having the projected surplus to the other RCE having the projected shortage. If, in response to the monitoring, it is determined that a projected shortage exists for an RCE and no projected surplus exists for any of the other RCEs, the method includes acquiring additional units of the resource.