Disclosed are a system, method, and article of manufacture for augmented-reality marketing with a virtual coupon. A virtual representation of an object is provided. A real representation of the object is provided. An association of the virtual representation and the real representation is rendered with a user interface. A virtual coupon is made available to a user when the virtual representation and the real representation are rendered. A graphical metaphor may be integrated into the virtual representation according to an environmental characteristic of the object. The environmental characteristic may include a physical environmental characteristic, a data environmental characteristic, a computer environmental characteristic or a user environmental characteristic.