A liquid crystal display device (100) according to the present invention includes pixels (P1) and (P2), each of which includes three subpixels (R1, G1, B1) and (R2, G2, B2). When the input signal indicates that a chromatic color should be represented, one of the subpixels (B1 and B2) is turned ON and at least one of the subpixels (R1, R2, G1 and G2) is turned ON, too. If the average luminance of the subpixels (B1 and B2) in a situation where the input signal indicates that the chromatic color should be represented is substantially equal to that of the subpixels (B1 and B2) in another situation where the input signal indicates that an achromatic color should be represented, the luminances of those subpixels (B1 and B2) in the former situation are different from those of the subpixels (B1 and B2) in the latter situation.