发明申请
- 专利标题: Endorsements Used in Ranking Ads
- 专利标题(中): 排名广告中使用的认可
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申请号: US12761967申请日: 2010-04-16
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公开(公告)号: US20110258042A1公开(公告)日: 2011-10-20
- 发明人: Bob Purvy , H. Hadon Nash, JR. , Carl S. Shapiro , Tania Bedrax-Weiss
- 申请人: Bob Purvy , H. Hadon Nash, JR. , Carl S. Shapiro , Tania Bedrax-Weiss
- 申请人地址: US CA Mountain View
- 专利权人: GOOGLE INC.
- 当前专利权人: GOOGLE INC.
- 当前专利权人地址: US CA Mountain View
- 主分类号: G06Q30/00
- IPC分类号: G06Q30/00
摘要:
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing advertisements. In one aspect, a method includes receiving a request for an advertisement from a user device associated with a first user, and identifying advertisements responsive to the request. A determination is made that one of the advertisements describes a good or service that is associated with an endorsement provided by an endorser, and the endorser is recommended by a second user that belongs to a same social network as the first user. The advertisements are ranked based on one or more signals associated with each advertisement, wherein one of the signals for the one advertisement is the endorsement and is used in the ranking in response to the determination. The ranked advertisements are provided in response to the request.
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