Provided is a method for transmitting data frames to multiple STAs in a wireless communication system which divides a frequency band into frequency band segments to allocate. The method includes: setting a group by grouping a plurality of STAs; determining whether or not to separately allocate the frequency band segments to the STAs within the group; constructing a control frame containing a segment field, based on the determination result; and transmitting the constructed control frame through a common signal, and transmitting data frames.