Disclosed herein are techniques for providing a user interface component. In some implementations, a request for the user interface component may be received at a computing device. The user interface component may have a default visual presentation. A branding override may be selected from a plurality of available branding overrides. The branding override may define a modification to the default visual presentation of the user interface component. The branding override may be selected based on one or more contextual variables associated with the request for the user interface component. The user interface component may be modified in accordance with the selected branding override. The user interface component may be displayed on a display device.