A method, system and computer product are provided for visual enhancement of a data record. The method includes selecting a data record including a data field and providing one or more reference data records including the same data field as the selected data record. The method further includes: analysing the data field of the selected data record with reference to the same data field in one or more reference data records according to a defined criterion; determining an annotation of the data field of the selected data record; and applying a visual enhancement corresponding to the annotation to the data field of the selected data record. No additional text data is added to the selected data record.