In one embodiment, a method of serving media includes receiving user profiles from a layer3 node in an access network, and receiving a request to serve media content to a user equipment. The user profiles include information relating to user account and/or network characteristics of the user equipment. The method further includes using an user equipment information from the user profiles, assigning a first media server from a hierarchical set of media servers to serve the user equipment if the media content to be served is cacheable. The hierarchical set of media servers include a plurality of first type of media servers deployed in a plurality of layer2 (L2) access networks. The user equipment is coupled to a content delivery network through a layer2 access network of the plurality of layer2 access networks.