An RFID-based data collection, correlation and transmission system and method carried out thereby is provided. The system, which comprises one or more RFID-readers, a radio frequency identification (RFID) recognition and control component. a storage device interface, a portable and/or internal data storage device in communication with the storage device interface, one or more antennas, and a configuration and command component, is operable to collect data of interest from detected RFID tags, and detect and identify system participants and data related thereto. In addition, the system is operable to correlate potential data of interest, such as product advertising information, to the detected system participants, and transmit the data of interest to the system participants via numerous methods of communication. Thus, the system provides a means of highly targeted information distribution, as well as providing user reports valuable in future planning.