A display apparatus for viewing a portion of a web page and a control method thereof is provided. The display apparatus divides the web page into at least a plurality of first blocks which may be individually displayed on the display apparatus so a user can more easily view the contents of the web page. The display apparatus may further divide at least one of the plurality of first blocks into a plurality of second blocks such that the size of the plurality of second blocks is less than a size of a screen of the display apparatus. The plurality of second blocks may also be formed to avoid dividing objects on the web page. The user may provide instructions to control the display apparatus to view one or more blocks corresponding to the desired portions of the web page.