A pneumatic tire with a surface fastener having engagement elements that are prevented from being crushed during curing, and a method of producing such a pneumatic tire. Uncured rubber is filled between the engagement elements of the surface fastener to form a protective rubber layer in which the engagement elements are buried. Then, the surface fastener having the protective rubber layer is placed on an uncured tire so that the surface opposite the surface having the engagement elements is in intimate contact with the inner surface of the tire, and after that the uncured tire having the surface fastener is cured by a curing machine equipped with a bladder.