Embodiments of the invention are directed to apparatuses, systems, and methods for automatically activating a consumer device using a sensor capable of detecting an external stimulus and location determination system capable of providing current location data for the consumer device when a user receives a device. The location determination system provides location data, which is sent to the activation server, in response to the sensor actuating. The location data determined at the time the sensor senses the external stimuli is compared to location data stored on the activation server to automatically activate the consumer device.