A reflective display device includes a retroreflective layer 10 with unit structures arranged two-dimensionally on a virtual plane, and conducts a display operation by using light reflected from the retroreflective layer. The device further includes: gate lines 35 arranged on a rear substrate 32; source lines 34 also arranged on the rear substrate 32 to cross the gate lines 35 as viewed from over a front substrate 30; a switching element 33 also arranged on the rear substrate 32 and activated in response to a signal supplied to its associated gate line 35; a pixel electrode 36 electrically connectible to its associated source line 34 via the switching element 33; and a counter electrode 38 arranged to face the pixel electrode 36. Each unit structure of the retroreflective layer 10 has a recess defined by three planes opposed perpendicularly to each other. As viewed from over the front substrate 30, each of the gate and source lines 35, 34 defines an angle of at least 7 degrees with respect to any of the azimuthal directions defined by projecting normals to the three planes of each unit structure onto the virtual plane.