According to one embodiment, an image conversion apparatus includes a 3D conversion instruction module, a determination module, and a converter. The 3D conversion instruction module is configured to instruct execution of a 3D conversion required to convert an input image into a 3D image. The determination module is configured to determine validity or invalidity of the 3D conversion instruction based on a type of the input image. The converter is configured to convert, based on validity determination of the 3D conversion instruction, the input image into the 3D image in response to the 3D conversion instruction.