A broadband gateway, which enables communication with a plurality of devices, handles at least one physical layer connection to at least one corresponding network access service provider. The broadband gateway determines network channel conditions for a requested service and identifies a user profile for a requesting device. The broadband gateway negotiates a service profile for the requested service with the at least one network access service provider based on the determined network conditions and the identified user profile. Content may be acquired and received for the requested service from the at least one network access service provider utilizing the negotiated service profile. The broadband gateway aggregates and assembles the received content. The resulting assembled content is communicated to the requesting device for the requested service. The broadband gateway may relay content among peer devices. Content conversion may be performed during the relay communication to match user profiles of subsequent peer devices.