A broadband gateway, which enables communication with a plurality of devices, handles at least one physical layer connection to at least one corresponding network access service provider. The broadband gateway may receive a packet from a network access service provider over a physical layer connection. The broadband gateway may determine which one of a set of possible transport protocols is utilized for the received packet. The determined transport protocol is utilized to identify or search for content of the received packet. The set of possible transport protocols are selected based on, for example, a channel type identified for the physical layer connection. The selected set of possible transport protocols may be utilized, sequentially or concurrently, to determine the transport protocol for the received packet. The identified content is marked utilizing the determined transport protocol for content distribution to devices for content consumption.