The present invention is directed to an aqueous lip gloss composition imparting high gloss, non-sticky, hydration and moisturization onto lips having: (a) at least one alkyl ethoxylated polymer wax; (b) at least one oil soluble high carbon polar modified polymer; (c) water; (d) at least one non-volatile oil capable of solubilizing the polar modified polymer; and (e) optionally, at least one colorant, and wherein the composition does not require silicone fluids to impart gloss.