A display control apparatus includes an input unit configured to be operated to change the display state of a plurality of content items displayed on a display screen, a circling detector configured to detect a circling operation, detect the circling direction and number of revolutions thereof, and also determine an area enclosed by the circling operation to be a selection area, a content item search unit configured to search the plurality of content items for relevant content items that correspond to position information included inside the selection area, and a content display quantity adjuster configured to display or hide the relevant content items according to the circling direction, and in the case of a plurality of relevant content items, determine the number of relevant content items to display or hide from among the relevant content items on the basis of the number of revolutions.