发明申请
- 专利标题： CONTENT CONVERSION TRACKING
- 专利标题（中）： 内容转换跟踪
-
申请号： US12815395申请日： 2010-06-14
-
公开(公告)号： US20110307385A1公开(公告)日： 2011-12-15
- 发明人: Jason James St. Pierre , Ravikiran Chittari , Kenley Sun
- 申请人： Jason James St. Pierre , Ravikiran Chittari , Kenley Sun
- 申请人地址： US CA Cupertino
- 专利权人： Apple Inc.
- 当前专利权人： Apple Inc.
- 当前专利权人地址： US CA Cupertino
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00 ; G06Q50/00 ; G06F15/16 ; G06Q10/00
摘要：
The present technology allows reliable and accurate tracking of conversions of invitational content by storing token identifying items of invitational content presented to the user within a cookie jar of a local occurrence of an online-store application. When a purchase or download is made from the online store, the cookies are sent to the online store, which can match the purchase or download with the tokens. Thus, conversions can be tracked as they are completed.