发明申请
- 专利标题: RANKING ADVERTISEMENTS
- 专利标题(中): 排名广告
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申请号: US12816533申请日: 2010-06-16
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公开(公告)号: US20110314013A1公开(公告)日: 2011-12-22
- 发明人: Xin-Jing Wang , Lei Zhang , Wei-Ying Ma
- 申请人: Xin-Jing Wang , Lei Zhang , Wei-Ying Ma
- 申请人地址: US WA Redmond
- 专利权人: Microsoft Corporation
- 当前专利权人: Microsoft Corporation
- 当前专利权人地址: US WA Redmond
- 主分类号: G06F17/30
- IPC分类号: G06F17/30
摘要:
While browsing, a user may interact with a wide variety of images. The user may upload and share images taken with a digital camera and/or search for image using a search engine. Because images are rich in contextual information, it may be advantageous to provide additional information, such as adjacent market advertising based upon matching advertisements with contextual information of the images. Accordingly, a query image may be used to retrieve a video frame set. The video frame set may be expanded with related video frames, which may comprise video frames correlating to adjacent markets. The expanded video frame set may be grouped into clusters of similar frames. The clusters may be used to rank advertisements based upon how similar the advertisements are to the clusters and/or video frames within the clusters. In this way, one or more ranked advertisements may be presented with the query image.
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