Video content recommendations are described. In embodiments, a request for a recommendation of video content is received from a client device, and the recommendation includes identifiers of video assets for an optimal viewing schedule for a user. A utility of each video asset can be determined that indicates a social value of a video asset to the user. A time relevance of each video asset can also be determined that indicates how soon the user may select to watch the video asset, based at least in part on the social value of the video asset. The optimal viewing schedule can then be generated based on the utility of each video asset and the time relevance that is associated with each video asset. The optimal viewing schedule includes recommended video assets that, when watched by the user, provide the most social value in the shortest amount of viewing time.