A sheet feeding device comprising a supply roller for feeding sheets mounted on a tray, a drive shaft for supporting the supply roller and rotationally driving the same, first and second supporting arms swingably supported on the drive shaft, a feed roller rotatably supported on the first and second supporting arms, a feed roller transmission mechanism for rotating the feed roller in conjunction with the rotation of the supply roller, first and second transmission mechanisms for swinging the first and second supporting arms, and first and second resilient retaining members which are capable of retaining the first and second supporting arms, the first and second transmission mechanisms shifting the timings that the respective first and second supporting arms are swung against the corresponding resilient retaining members.An automatic sheet transfer device comprising this sheet feeding device. An electrophotographic image forming device comprising this automatic sheet transfer device.