A feminine hygiene article having a body-facing surface, a first end region and a second end region. The feminine hygiene article is for placement in an undergarment having a crotch portion bounded on opposite sides by portions of curved leg openings, the feminine hygiene article comprising at least one functional enhancement indicator visible from said body-facing surface, the functional enhancement indicator corresponding to at least one functionally-enhanced portion of the feminine hygiene article. The feminine hygiene article can be a sanitary napkin, a pantiliner, or an incontinence pad.