A method and a system for publication system initiated value transfer are provided. Example embodiments may include a payment system receiving a request from a publication system to initiate transfer of a unit of value on behalf of a user. The publication system may operate as a publishing service for multiple providers of items. In response to the request, an example embodiment may include identifying a previously established agreement between the user and the payment system. The previously established agreement may authorize the publication system to initiate the transfer of the unit of value on behalf of the user by forwarding a transfer request to the payment system. An example embodiment includes facilitating transfer of the unit of value from an account associated with the user to a further account if the payment system determines further compliance with agreement terms.