发明申请
- 专利标题: AD SERVER INTEGRATION
- 专利标题(中): AD服务器集成
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申请号: US13245786申请日: 2011-09-26
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公开(公告)号: US20120016753A1公开(公告)日: 2012-01-19
- 发明人: Jonathan W. Cobb , David Rowley , Scott Anderson , Abbas Mahyari
- 申请人: Jonathan W. Cobb , David Rowley , Scott Anderson , Abbas Mahyari
- 申请人地址: US AZ Tempe
- 专利权人: LIMELIGHT NETWORKS, INC.
- 当前专利权人: LIMELIGHT NETWORKS, INC.
- 当前专利权人地址: US AZ Tempe
- 主分类号: G06Q30/00
- IPC分类号: G06Q30/00 ; G06F15/16
摘要:
A method and system for providing a content object is disclosed with an in-stream ad unit inserted into the content object for a content object player. The content object is audio and/or video. A media services platform (MSP) knows of one or more in-stream slots in the content object where in-stream ad units may be placed. The MSP queries a display ad server (DAS) to specify the in-stream ad unit, however the DAS does not natively support in-stream ad units in this embodiment. The MSP maps one or more in-stream slots in the content object to corresponding display ad locations. The MSP places the in-stream ad unit into the slot of the content object to create a processed content object. The MSP optionally transcodes the processed content object. The processed content object is downloaded or streamed to the content object player.
公开/授权文献
- US08738734B2 Ad server integration 公开/授权日:2014-05-27