Disclosed is a method and an apparatus for managing a consumption right for each stage for a service including a plurality of stages or episodes. The right issuer includes the access condition, which allows an access to the Right Object (RO) for each stage, in the right object representing the consumption right for the stepped multimedia service and then transfers the right object to the device. When the stepped multimedia service is executed, the device obtains the access information satisfying the access condition corresponding to a corresponding stage from the right issuer or a service provider and then transfers the access information to the RO, allowing a user to access the RO and execute a service of the corresponding stage by using the RO.