A liquid applicator is configured to apply liquid to a contoured surface. The liquid applicator includes a frame with a laterally extending base and a plurality of elongated fingers spaced laterally along the base. The fingers flex to follow the contoured surface when a liquid application force is applied. The liquid applicator also includes a flexible applicator pad assembly supported on multiple ones of the fingers. The applicator pad assembly is operable to carry liquid and is flexible at least generally with the fingers so as to follow the contoured surface during liquid application