Apparatus for installing a cable into a tube with the assistance of a fluid drag acting on the cable within the tube, the apparatus including: driving means comprising a driving surface arranged to contact the cable substantially along the full driving surface length, for driving the cable into the tube, first measurement means for obtaining a first value indicative of a rate at which the installation means is driving the cable into the tube, second measurement means for obtaining a second value indicative of a rate at which the cable is travelling through the apparatus, a processor for detecting when the first value exceeds the second value, and for reducing the rate at which the installation means is driving the cable into the tube for the duration when the first value exceeds the second value.