In one embodiment, a stereoscopic video display apparatus is configured to assign one subpixel column to each of a plurality of parallax images, and select three subpixels, which are the first to third subpixels, arranged consecutively in the column direction of subpixels with the third subpixel located in the center, as a pixel displaying each parallax image; cause pixels adjacent in the column direction of subpixels in each parallax image to share the first subpixel or the second subpixel; divide each of frames displaying a stereoscopic video into two subframes; assign one pixel from among the plurality of parallax images to each row in each subframe; display odd-numbered rows when displaying one of the first and second subframes; and display even-numbered rows when displaying the other of the first and second subframes.