The first print data indicating the discharging amounts of color and clear inks is generated in correspondence with an image to be printed with the color and clear inks. The second print data for designating a region for expressing decoration is generated. The discharging amount of the clear ink in the region for expressing decoration in the first print data is changed based on the second print data. Printing is done by scanning a printhead a plurality of number of times based on the changed first print data to execute the print scan of the clear ink after that of the color ink.