A system for gift presentation comprising a gift container capable of containing a gift having at least four interconnected side panels and a bottom panel, including at least two generally opposed main panels and at least two generally opposed side panels, the main panels and side panels each terminating at the bottom panel and each pair of the opposed main panels and the side panels terminating in a common plane for each of the pair of main panels and each of the pair of the side panels at an open end of the gift container; a cover operably connected to the open end of the gift container; and a functional element operably connected the gift container.