An image forming apparatus includes a conveyance unit conveying a medium to be recorded in a predetermined direction, a thermal transfer sheet including an ink layer thermally transferred onto the medium to form a printing layer, and a protective material layer thermally transferred onto the medium to form a protection layer, a transfer sheet traveling unit causing the thermal transfer sheet to travel, a reforming sheet including a printing opening for bringing the ink layer and the protective material layer into contact with a surface of the medium, and a surface property reforming unit reforming the surface property of the protection layer, a reforming sheet traveling unit causing the reforming sheet to travel, and a thermal head pressing the surface property reforming unit on the medium through the protective material layer having been thermally transferred to thereby heat the pressed surface property reforming unit.