Computer-readable media, computer systems, and computing devices facilitate providing entity-specific content to a user in response to a search request. A search request is received from a user and determined to be related to an entity. Domains associated with the entity are also identified. The search service identifies a set of potential answers and uses the potential answers to generate a set of reformulation queries, which are used to query answer services. Answers returned by the answer services are ranked and bound to an entity card, which is subjected to a quorum checking process that facilitates optimization of the use of allocated screen real estate associated with the entity card. A representation of the entity card is presented on a search-results page.