In an electro-optical device, a liquid crystal element can be driven more appropriately.An electro-optical device 1 includes: a scanning line driving circuit 130 which, in a plurality of subfields sf1 to sf8 constituting a field, sequentially supplies scanning signals for causing selection transistors 116 to be in an ON state to a plurality of scanning lines 112 and selects a pixel 110 for each of the scanning lines 112; and a data line driving circuit 140 which writes a signal potential corresponding to an image to be displayed on a pixel electrode 118 of the pixel 110 selected by the scanning line driving circuit 130 via a plurality of data lines 114, in the writing of the signal potential, when it is assumed that a polarity of the signal potential with respect to a potential of an opposite electrode 119 is a writing polarity, reverses the writing polarity a plurality of times in the field, and writes the signal potential so that the writing polarities of the plurality of subfield periods constituting a given field are the reverse of the writing polarities of the plurality of subfields constituting the next field.