An image forming apparatus includes a latent image carrier to carry a latent image, a developing device having a toner carrier with first and second electrodes to develop the latent image by transferring the toner to a developing region between the toner carrier and the latent image carrier while causing the toner to hop between the first and second electrodes and attaching the hopping toner to the latent image, a pulsed power supply to output a first periodic pulse voltage having a mean potential the same as a normal toner charge and a second periodic pulse voltage, a smoothing circuit to make the first periodic pulse voltage smooth to generate a direct voltage, and a toner layer thickness regulator member to regulate, on receiving the direct voltage, a thickness of the toner layer in a region between a toner supply position at which toner is supplied and the developing region.