A system and method for automatically, programmatically generating media item recommendations on a graphical user interface (GUI) based on a friend media item recommendation selected by a user. In the preferred embodiment, a selected media item recommendation is displayed in the GUI. Received friend media item recommendations are displayed in a list in relevance order adjacent to the selected media item. A programmatically-generated media item recommendation list is automatically generated based on relevance to the selected media item and displayed in another adjacent area to the selected media item recommendation. In this manner, a user can easily play the selected media item recommendation, and then browse the friend media item recommendations and the automatically updated programmatically-generated media item recommendations, which are both provided in their own respective adjacent areas, in order of closest relationship to the selected media item recommendation, at anytime.