To provide a face attribute estimating apparatus capable of determining a face attribute with high precision. A scan region extracting part extracts, as a scan region, a region in which a specific face part can exist from a face region detected by a face detecting part. A region scanning part sets a small region in the scan region extracted by the scan region extracting part and, while scanning the scan region with the small region, sequentially outputs a pixel value in the small region. A pattern similarity calculating part sequentially calculates similarity between the pixel value output from the region scanning part and a specific pattern on the specific face part. A face attribute determining part determines a face attribute by comprehensively determining the similarities sequentially calculated by the pattern similarity calculating part. Therefore, a face attribute can be determined with high precision.