A method for creating a personalized content layout for a user interface is provided. The method may comprise providing a content layout framework, monitoring and storing usage data over time of a content fragment, displayed in the content layout framework, promoting or demoting the content fragment in respect to its presentation within the content layout framework based on a first value of a first parameter of the parameter model, wherein the promotion or demotion uses an abrasion factor, such that a content fragment appearance degrades or increases from session to session of usage of the content layout framework depending on a predefined function deployed to the first value of the first parameter of the parameter model.