In the present invention, a first calculation unit calculates, based on image data obtained by reading with a reading unit a plurality of patches formed on a printing medium by a plurality of nozzle regions constituting nozzle array of a printing head, respective color specification values of a plurality of correction regions corresponding to a plurality of nozzle regions constituting the nozzle array. Then, a target value setting unit sets, based on the calculated color specification values of the plurality of correction regions, a target color specification value of the patch. Further, a second calculation unit calculates a difference between each of the color specification values of the plurality of correction regions and the target color specification value as a correction amount. After that, based on the correction amount calculated, image data corresponding to an image printed by each of the plurality of nozzle regions are corrected.