A server receives an IP address associated with an account of a TV subscriber using a TV service. The IP address is associated with a set top box employed by the TV subscriber to display TV content provided by the TV service. The IP address is also associated with computers of a household corresponding to the TV subscriber. The computers use web browsers to view Internet content. The server receives information on TV viewing, including the IP address. The server also receives information on web browsing activity in the household associated with the IP address. The information includes the IP address. The server maintains a TV log of the TV viewing and maintains an Internet log of the web browsing activity in the household associated with the IP address. The server associates entries in the TV log with entries in the Internet log(using IP address), and stores the associations.