Architecture that associates personalized information (e.g., user preferences) to an object that needs to be displayed in a custom way. The preferences are associated with the object as an inherent object dimension, in addition to the actual data (another dimension). The intrinsic actual data contained within the object itself is considered the first dimension, and additional data and/or metadata make up additional dimensions. Whenever the object is retrieved, the associated personal preferences as the inherent object dimension are returned with the object. The web developer simple uses the associated preferences to build the webpage. If no preferences were defined, the object can be configured to return with a default set of preferences.