Embodiments of the present invention provide an approach to prioritize jobs (e.g., within a cloud computing environment) so as to maximize positive financial impacts (or to minimize negative financial impacts) for cloud service providers, while not exceeding processing capacity or failing to meet terms of applicable Service Level Agreements (SLAs). Specifically, under the present invention a respective income (i.e., a cost to the customer), a processing need, and set of SLA terms (e.g., predetermined priorities, time constraints, etc.) will be determined for each of a plurality of jobs to be performed. The jobs will then be prioritized in a way that: maximizes cumulative/collective income; stays within the total processing capacity of the cloud computing environment; and meets the SLA terms.